About Us

Joseph Richard “Joe” Tanory Jr. was born in Birmingham, Al, to Joseph Richard Tanory Sr. and Mary Tanory who were local auto auctioneers. He is the oldest of their four children.

Joe at the early age of 13 became one the youngest auctioneer in the state. That was the springboard that launched his entrepreneurial career.

Upon graduation of high school he was accepted to Auburn University whereby he was determined to play football for the legendary Coach Ralph “Shug” Jordan. In which he did by becoming a walk on for the Auburn football team.

Joe needed money for his tuition while attending Auburn, so he applied his skill as an auctioneer and held auctions from the trunk of his car. Many of his team mates and classmates were getting married so Joe decided to specialize in Diamond jewelry. It was an easy transition.

After college, Joe opened Tanory Diamonds in Auburn, Al. In 1979, Joe was called upon by a famous athlete to design a unique piece of jewelry which became to be known as the “Tennis Bracelet”.In 1986, Joe was awarded the Outstanding Young Diamond Dealers Award for the Southeast United States.

Over the years while continuing in the diamond business Joe created a unique concept of multi-faceted jewelry, whereby the customer can get two items for one price. Currently, Joe holds five US Patent as well three other pending US Patents for these unique and special designs. The items you will review today are from Joe’s patented designs which originated from years of his research and customer service.

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